Elitzer's journey commenced in the mailroom of William Morris Endeavor, progressing to roles as a booking agent and Senior A&R at Capitol Records, where she contributed to projects for artists like Katy Perry and Beck . Her experiences highlighted a significant gap in the industry major labels often prioritize immediate commercial success over long-term artistic development. This realization led to the creation of Godmode, aiming to provide a sustainable and artist-centric approach to career growth. Under Elitzer's leadership, Godmode emphasizes authenticity, cultural relevance, and ethical innovation. The company tailors its strategies to each artist, focusing on building a unique identity and fostering genuine connections with audiences.