Under the leadership of Elie Saab Jr. as CEO of the Elie Saab Gro,up he is transforming global luxury through innovative approaches that combine traditional elements with progressive thinking. His degrees in Business, Marketing, and Luxury Brand Management give him the strategic foundation needed to modernise the family business legacy. Under his leadership, the company expanded globally by opening its flagship stores across Paris, New York, London and Riyadh. The executive established a New Media department to oversee the brand's digital operations while he supported digital transformation initiatives. Elie Saab Jr expanded the brand into luxury real estate development through partnerships that introduced Elie Saab design principles into high-end residential properties across São Paulo and the Maldives.