Luxury is evolving—and under the leadership of Elie Saab Jr, the Elie Saab Group is transforming into a global lifestyle powerhouse. Blending couture heritage with bold innovation, he’s expanding the brand into new frontiers like interior design, home décor, fragrance, and lifestyle. With a clear strategy to grow internationally, Elie Saab Jr is enhancing flagship stores and strengthening the brand's presence in Europe and the U.S. His vision keeps the brand independent, refined, and rooted in creativity. At the heart of this transformation lies a deep respect for the brand's DNA—balancing modern aspirations with timeless craftsmanship. From couture runways to curated living spaces, Elie Saab Jr is building a world where elegance is a lifestyle, not just a statement. Discover how he's shaping the next chapter in luxury leadership