Long associated with lasting elegance and meticulous stitching, Elie Saab is renowned as a master of haute couture. From when he started in Beirut to dressing celebrities and royalty, his passion and will to succeed have guided him. Now, the company enters a new phase with Elie Saab Jr. at the helm, directing its future. Since he has always been involved in fashion, Elie Jr. continues to shape the brand with enthusiasm for the future and respect for its unique history. While he heads the house, it is expanding, starting with couture and extending to ready-to-wear, perfumes, bags and even luxury real estate. It’s not only about finding a successor; it’s also about ensuring the company’s legacy. The combination of tradition and new ideas effectively ensures the Elie Saab brand remains loved for its grace and style. The brand continues to stay true to what made it important as it expands to new markets.